Brand Value Holds Firm Amid Interestbased Ecommerce Shift

Brand Value Holds Firm Amid Interestbased Ecommerce Shift

This paper explores the significance of brand value in the era of interest-based e-commerce. It argues that the rapid success stories fueled by newbie bonuses are unsustainable, and companies should transform these bonuses into core competencies. The relationship between IP and brand resembles that of fashion and classics. Companies should focus on brand building, turning opportunities into capabilities. The essence of commerce is symbiosis, and a brand is a stable cognitive symbol, the cornerstone for enterprises to remain invincible in market competition. Brand building is crucial for long-term success.

11/19/2024 Logistics Industry Insights
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Emerging Forces in Air Cargo Logistics Within E-commerce Background The Rise of JD Cargo Airlines

Emerging Forces in Air Cargo Logistics Within E-commerce Background The Rise of JD Cargo Airlines

JD Freight Airlines recently obtained its air operator certificate and officially commenced operations. As an emerging aviation logistics company within the e-commerce sector, it primarily conducts domestic and international cargo transportation using Boeing 738-800 freighters. The service is expected to cover key economic regions such as the Yangtze River Delta, Beijing-Tianjin-Hebei, and the Pearl River Delta, while also aiming to expand into international markets. This development not only enhances logistics efficiency but also introduces new innovations and collaborative models within the industry.

07/22/2025 Logistics
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Lanzhou Dongchuan Railway Logistics Center Officially Opens: Promoting the Development of the Silk Road Economic Belt

Lanzhou Dongchuan Railway Logistics Center Officially Opens: Promoting the Development of the Silk Road Economic Belt

The Lanzhou Dongchuan Railway Logistics Center officially opened on December 31, marking its successful integration with domestic and international trade markets. This new project, which includes the Dongchuan Railway Freight Center and Lanzhou Railway Comprehensive Cargo Yard, lays the foundation for improved regional logistics efficiency. With a layout of 'two zones and five parks,' the expected cargo throughput by 2020 is projected to reach 7.08 million tons, with a forecast of 15.42 million tons by 2030, further promoting the development of the Silk Road Economic Belt.

12/31/2023 Logistics
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Understanding Chargeable Weight in Air Cargo Tonnage and Volume Pricing Explained

Understanding Chargeable Weight in Air Cargo Tonnage and Volume Pricing Explained

This article introduces the definitions and calculation methods for cargo weight above one ton and flat weight cargo in air freight. Cargo weight refers to goods exceeding one ton, while flat weight cargo consists of goods with a total weight ≥1 ton and a specific gravity ranging from 167 to 300 kg. Through practical examples, the article clarifies the distinctions between light cargo, heavy cargo, and flat weight cargo. It also highlights the importance of adhering to different calculation standards for specific gravity across various transportation methods.

07/28/2025 Logistics Encyclopedia
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Chutingting Shares Insights on Streamlining Trade Logistics

Chutingting Shares Insights on Streamlining Trade Logistics

This article delves into the personal homepage of chutingting, a user on the Freight Forwarding Guide community. While the content is currently limited, we analyze her following and topics of interest, along with her community points, to uncover potential value. The importance of continuous engagement and active interaction is emphasized. The article encourages users to participate in community building, share experiences, and grow together, ultimately contributing to the advancement of foreign trade logistics. This highlights the value of community participation and knowledge sharing within the platform.

08/22/2025 Logistics Encyclopedia
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Shipping Industry Guide Managing Special Containers Effectively

Shipping Industry Guide Managing Special Containers Effectively

This article delves into the definition, classification, and applications of special containers in ocean freight. It details the characteristics, suitable cargo, and operational considerations for five common types: open-top containers, flat rack containers, tank containers, refrigerated containers, and platform containers. The complexity and challenges of special container transportation are emphasized, and practical advice is offered to industry professionals to help them address the unique demands of transporting specialized cargo. This aims to assist in effectively managing the intricacies involved in special container shipping.

08/23/2025 Logistics Encyclopedia
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